MARA Holdings is going all in.
The publicly traded Bitcoin miner already holds over 50,000 BTC.
Now, it’s adding more firepower.
On Wednesday, MARA priced an $850 million private offering of zero-coupon, senior unsecured convertible notes due 2032. The deal is limited to qualified institutional buyers, who also get a 13-day option to purchase an additional $150 million in notes.
The move gives MARA financial agility.
First, it will retire $50 million of its existing 1% convertible senior notes due 2026. Then, it plans to deploy the bulk of proceeds toward capped-call hedges, fresh Bitcoin purchases, and general corporate purposes.
The notes structure is smart and strategic.
Since they’re zero-coupon, MARA avoids interest payments altogether.
Investors can convert the notes into equity if MARA’s stock crosses a certain price threshold.
If not, the company simply repays the principal in 2032—minimizing dilution and conserving cash in the interim.
Shares of MARA currently trade near $18.21 on NASDAQ, giving the company a market cap around $6.35 billion , according to TradingView and CompaniesMarketCap .
That valuation places MARA among the most valuable Bitcoin mining companies globally—both in market size and on-chain Bitcoin reserves.
Meanwhile, Bitcoin itself is roaring, recently trading above $118,600 per coin.
Demand continues to run hot.
Miners like MARA feed the rally—selling some BTC to fund operations, while tucking away the rest as long-term treasury assets.
MARA CEO Fred Thiel has made the company’s strategy clear: play the long game.
He’s said repeatedly that MARA won’t sell into weakness.
Instead, it aims to become a digital asset treasury powerhouse.
Critics, however, are wary.
Some question the timing and growing debt load.
They see the math: more BTC on the asset side, more notes on the liabilities.
It’s a high-conviction bet—and not without risk.
Still, institutional buyers seem intrigued.
The structure offers them upside via potential equity conversion at a discount, while backing a miner with serious on-chain weight.
MARA Holdings To Run On Two Strategies That $150 million add-on option gives MARA flexibility.
If demand holds, it could push total proceeds to $1 billion .
That could be tapped quickly—especially if market conditions remain favorable.
Reaction across crypto Twitter was swift.
Industry voices like WuBlockchain hailed the move , while analyst Marty Chargin offered deeper color.
MARA’s strategy now runs on two engines: securing ultra-cheap capital and hoarding Bitcoin .
This notes offering checks both boxes.
Eyes are now on the 13-day window.
Traders will watch for BTC price swings.
They’ll monitor MARA’s share price.
The question looms: will investors convert—or will MARA repay? $MARA … MARA Holdings (MARA) said Wednesday it has launched a private offering of $850 million in 0% convertible senior unsecured notes due 2032 to qualified institutional buyers.
Initial purchasers have been granted a 13-day option to buy up to an additional $150 million in… pic.twitter.com/2fOvemjYhX — Marty Chargin (@MartyChargin) July 23, 2025 Behind the headlines, MARA’s mining rigs continue humming.
The company’s hashrate keeps rising, energy deals lock in long-term capacity, and operational efficiencies improve.
In Q2 2025 , MARA mined nearly 9,000 BTC , growing its already-massive treasury.
This $850 million raise is MARA’s largest financing deal to date.
It’s a bold statement and a bet on Bitcoin’s long-term trajectory.
MARA is no longer just a miner.
It’s a Bitcoin accumulator, a treasury strategist, and increasingly, a market mover.
The crypto industry is watching.
Wall Street is watching.
And MARA is moving fast, building its Bitcoin mountain, one convertible note at a time.
Disclosure: This is not trading or investment advice.
Always do your research before buying any cryptocurrency or investing in any services.
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